
Technology and Beer

Technology and Beer
Last week, we celebrated G2’s Grand Opening Party, opening the doors to clients, partners and friends. As an outsourced IT firm, everyone see’s us in the field, but how many times do you get to see where all the technology magic really happens? Man, do we loooooove showing off our monitoring system. I mean it’s a pretty pimp piece as an office centerpiece, with 5 HDTVs. Needless to say, we were quite pleased to have clients like Ember, Eleven , Credo Reference and Alphabet Arm enjoy a drink under the light of our monitoring haven.
If you missed the awesomeness of G2 DJ-ing, cocktails and fun at the Grand Opening Fiesta, make sure you keep your eye’s peeled on our facebook page to get on the list for the next open house.

We recently blogged about our new move... but did we tell you how awesome our space is looking? Thanks to Ideapaint and our graphic design partners Alphabet Arm we are really starting to shape up. Check out the video on the thoughts behind the process here.



A misty March morning was the beginning of the G2 transformation. It’s been a 2 year haul with growth spurts along the way, and we’ve finally reached maximum capacity. Out growing our old space and with a vast city of office options, the G2 Team had quite the decision to make, “should [we] stay or should [we] go now?” (the Clash, anyone?)

Fort Point Channel, G2 Technology Group Headquarters
Over the past two years, the Fort Point Channel has truly become a part of our identity, the entrepreneurial spirit, the community of passionate companies that share the same commitment to excellence, like Drink, and Flour. Organizations like Mass Challenge who are practically across the street are supporting early-stage entrepreneurs, providing them with shared office space, educational opportunities and other resources they need to launch high-growth, high-impact businesses immediately. We’re still not quite sure how/when this community really began to take off. Perhaps it began with Mayor Menino deeming of this neighborhood as the Innovation District or if organizations like the Friends of the Fort Point Channel who have been fostering this community or maybe it started with the artists back in the 1970s. We don’t know, when the shift really occurred but the energy out here has really been mounting at exponential levels.
Could there be a more exciting place for an up and coming company? We think not. Not only do we have our own music venue (Bank of America Pavillion) and the best local bar in town (Lucky’s), but we also have a brewery (Harpoon). Heck there was even an article in the Globe naming the hood “Geekville”… umm hello? Could this place be more G2? So when we realized that the move was necessary, we opted to move to the next block.
That misty morning in late March, the G2 Team assembled and set out to make the great move, hauling all our computers, desks and razor scooters to our new location a whole block away. After two years of stomping around the Fort Point Channel, we weren’t about to bail.

G2 Technology Group Headquarters
Innovation District: Work – Live – Play from Kris Carter on Vimeo.
BASG Bimonthly Meeting
Thursday April 14th, 2011
House of Blues, 6:00 p.m
Written by Rich Goode
Please join us at the next BASG Event at our usual venue, the House of Blues in Boston, right behind the Green Monster in Boston’s Fenway. Our guest speaker this time is Jim Nail from Speaking Sustainability. Jim will tackle the topic of Green Marketing and how to avoid the dreaded “Greenwashing” and bring a genuine nature to your messaging.
“Green marketing” now faces restrictive new guidelines from the Federal Trade Commission and high levels of skepticism from consumers. Corporate social responsibility often appeals only to narrow stakeholder groups. But “sustainability” is becoming a core strategy to address business risks from climate change, competition for raw materials, and growing consumer concern. Jim will describe his research in “sustainability communications”, highlighting how companies must organize, plan, and execute these communications initiatives differently than traditional marketing and PR campaigns.
A bit about Jim: Jim Nail is a 30-year marketing veteran who specializes in creating compelling, non-technical messages about innovative products and strategies to customers, investors, and other key stakeholders. Jim’s new venture, Speaking Sustainability, takes the lessons he learned as a pioneer in making the Internet and social media essential marketing tools and applies them to cleantech and to the communication of sustainable business strategies. His clients include Massachusetts Interfaith Power & Light and London-based sustainability analyst firm Verdantix. In addition to 15 years at leading advertising agencies in New York and Boston, Jim has led marketing for CMGI-funded online advertising start-up AdSmart and social media analysis firm TNS Cymfony. For 8 years, Jim was Forrester’s lead analyst on the integration of digital marketing into mainstream marketing plans.
G2 is sponsoring a new Boston Area Sustainability Group event at the House of Blues Boston on Wednesday, November 17th which will be the last one of the year.
Our guest speaker is Amy Scarlino, President of Catchpole Corporation, an executive visibility and speaker placement firm. In this tough economy many people are finding that getting that dream job is more difficult than ever. In addition to experience, education and networking, one thing you should not overlook is building your own personal brand. Amy will go over some steps you can take to begin the process of becoming known as the “go-to” person in whatever field you are pursuing.
As always, since the Foundation Room only holds about 25 people, RSVPs are recommended, which you can do via the basg.org website. Event Registration
G2 is sponsoring a new Boston Area Sustainability Group event at the House of Blues Boston on September 28th, 2010.
Coming back from the summer, we’re kicking off the BASG series with John Katovich who has a very interesting and varied background in capital markets, law and stock exchanges. John will talk about how sustainability can and does weave into capital markets and what that means for companies trying to secure funds today or operate more sustainably.
As usual, it will be at the great setting of the House of Blues Foundation Room, so we can share our thoughts and network in a cool, comfortable setting.
As always, since the Foundation Room only holds about 25 people, RSVPs are recommended, which you can do via the basg.org website. Event Registration
I came across this article and thought it was important to relay. None of our customers have encountered this due to our email filtering services but it seems like old tactics are once again new with this worm and it’s evolution. Beware of any emails with the subject line, “Here you have it” or “Just for you”. This article is great, describing what to be aware of and what to do to mitigate the threat. http://www.informationweek.com/news/security/attacks/showArticle.jhtml?articleID=227400150
If you find your system infrastructure has been infected, please contact us to see how we can help.